Portfolio Begin

Portfolio

During my tenure at Estuniga Inc., I held the position of Marketing Manager, where I had the exciting opportunity to work closely with YouTuber Jose Zuniga's online brands. With a strategic mindset and a keen eye for detail, I developed and executed effective marketing strategies

As a marketing professional, I oversaw various tasks such as organizing photo sessions, finding suitable locations, and managing social media profiles to ensure a consistent brand image across all platforms. With the help of a team of skilled photographers and videographers, we created content that increased our online audience by 20% on each account. I found this work very exciting as it allowed me to use my marketing skills and passion to expand the brands' influence and outreach.

Email Marketing

I took on the exciting responsibility of crafting, writing, and designing the email marketing across all five brands. From announcing new releases and promoting sales to building brand awareness.

With each email, I aimed to strike a balance between information and engagement, ensuring that subscribers were not only well-informed about the latest happenings but also genuinely excited to explore more. This role allowed me to blend my strategic mindset with creative flair, tailoring messages that resonated with our audience and helped solidify our brands' positions in the market.

Social Media

At Estuniga Inc., I spearheaded the social media management for five prominent online DTC brands: ESTNLS, Jade Black, Santa Lucia, HEgrooming, and Ouway. I curated and designed the brand's visual identity, creating a cohesive and captivating look.

When creating content for Instagram and TikTok, I follow a strategic approach to engage and captivate the audience. Here's how I bring the brands to life on these platforms:

Content Strategy
Visual Storytelling
Compelling Copywriting
Trend Awareness
Engagement Strategies
Data Analysis

Photo Shoots

I had the role of leading photoshoots alongside a team of incredibly talented photographers, videographers, and models. From shaping the creative vision to scouting fitting locations and models, I took charge of crafting the distinctive look for each shoot.

The goal was to fuse professionalism with a light and enjoyable atmosphere, ensuring everyone's creative juices flowed freely. Whether it was coordinating wardrobe choices or orchestrating the right lighting, I found joy in the intricate details that brought each photoshoot to life. It was all about creating an environment where everyone felt empowered to contribute their best, resulting in content that resonated with our audience.

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At Create The Remarkable Inc., I've contributed to our mission of uniquely capturing and sharing impactful stories tailored to our clients' needs. Rooted in community organizing, I've learned to be an empathetic partner invested in our client's missions and view media as a transformative equalizer, amplifying often overlooked voices.

In my role, I coordinated diverse media campaigns, actively participated in client meetings, and contributed to various project phases, from graphic design to shooting b-roll for specialized video content.

Each project has been a meaningful part of my shared journey at Create The Remarkable Inc.

El Puente is a prominent Brooklyn-based social justice non-profit dedicated to fostering community empowerment and equity. As a creative consultant, I have had a rewarding role in curated performances and community-wide cultural events by providing my expertise as a sound equipment technician.

My audio/visual contributions have consistently ensured seamless and engaging experiences, amplifying the artistic work and vision of local community artists and advancing El Puente's commitment to arts for social change.

Special Project

One standout ad hoc project was creating an 8 ft x 14 ft custom-designed banner with an original graphic piece for El Puente's 36th Annual Three Kings Celebration: "Remembering We Are The Earth." The piece depicted a potentially bleak future due to environmental/climate injustice and provided a striking backdrop to the powerful narrative of the performance.

Personal Pieces

My personal digital art journey has been a deeply meaningful experience that has ignited my passion for creativity and paved the way for my desired career path. Through this artistic exploration, I've discovered an avenue for self-expression, allowing me to communicate visually. The skills I've cultivated have laid a solid foundation for my future aspirations. My digital art reflects my growth and serves as a pivotal starting point in my pursuit of a career that aligns with my creative inclinations.