Brands
The First of Its Kind...
I served as the Marketing Director at OUWAY, an inventive same-day delivery startup founded by Jose Zuniga. This company revolutionizes retail by seamlessly integrating on-demand order delivery with the world of high fashion.
In my role, I played a pivotal part in the inception of its inaugural campaign. Beyond that, I have been instrumental in driving successive marketing initiatives, overseeing the creation of compelling content and designs. My focus was to ensure a cohesive brand identity that resonates harmoniously with its audience.
Wildposting Campaign
I extended our reach further by devising a captivating wildposting campaign across New York City's busy streets. Crafting distinct poster designs, each featuring a personalized QR code that directed users through a portal to download the new app and showcased alluring discounts for our speedy deliveries.
Simultaneously, I synchronized the citywide poster reveal with an impactful social media launch, amplifying our message and engagement. This dual approach maximized exposure and seamlessly connected the physical world with our dynamic online promotions, effectively driving curiosity and conversions within our target audience
Your Favorites & More!
And More...
In addition to these accomplishments, I orchestrated an array of simultaneous marketing initiatives that further catalyzed OUWAY's impact. We hosted a dynamic event, coupling the app download with free food, fostering immediate engagement. Employing LED Advertising trucks amplified our presence, making heads turn across the city.
Partnering with over 50 restaurants, we introduced exclusive custom QR code-branded soda and coffee cups, seamlessly linking physical enjoyment to our digital realm. A custom 6 ft banner commanded calls to action, bolstered by hundreds of thoughtfully designed flyers. These multifaceted strategies reinforced our brand's resonance and drove tangible results within an energetic and receptive audience.
